MISSION BAY I Digital Agency for Donguti
- GABRIEL BRUNET
- Apr 21
- 2 min read
Updated: Apr 22
In anticipation of the release of his new single "Après Toi", rising French artist Donguti trusted MISSION BAY I Digital Agency to craft a digital experience that reflects the unique aesthetic of his music minimal, emotional, and sharply styled.
This project marked a creative collaboration at the intersection of music, design, and fan experience. From concept to launch, we ensured every detail served one purpose: to elevate the pre-save campaign and deepen the connection between the artist and his audience.
Discover now Donguti website : https://www.donguti.fr/
🖥️ A Website Designed for Impact
We designed and developed a fully responsive, artist-branded microsite for the release of "Après Toi", launching ahead of its drop on April 25, 2025. With a soft, elegant color palette and minimalist layout, the site puts Donguti’s visual identity at the forefront while remaining intuitive for users.
Highlights include:
A custom pre-save form that rewards early fans with an exclusive surprise letter.
A central call-to-action to drive traffic across major streaming platforms (Spotify, Apple Music, Deezer).
Integrated artist branding, including the typography and visual atmosphere of the single’s campaign.
Responsive design, optimized for both desktop and mobile viewing.
📀 Elevating the Fan Journey
Rather than a static announcement, "Après Toi" was launched with an immersive, narrative-driven flow:
Teaser visuals feature Donguti in a stylized shoot matching the tone of the song introspective yet bold.
Live performance archive, where fans can watch past performances and get a deeper sense of the artist’s presence.
Clear conversion paths, from teaser to pre-save to playlist inclusion, designed with audience behavior in mind.
💡 The Result
The website has become the central hub of the single’s release campaign, amplifying Donguti’s online presence and giving fans a beautiful and functional space to engage. It’s more than a page it’s an experience, designed to match the emotion and identity behind "Après Toi".
We’re proud to support emerging voices in music and even prouder to be part of stories that resonate with real emotion.
