Client: VENT D'HIVER
NEW YORK, March 29, 2024 – To celebrate the launch of the clothing brand VENT D'HIVER, MISSION BAY I Digital Agency has created a unique and authentic ad campaign, specifically tailored for Times Square's iconic billboards, to promote their inaugural collection.
The goal was to develop a dynamic ad that not only grabs the attention of the on-site audience but also generates engaging content for social media, amplifying the brand’s reach. The campaign consists of three 15-second videos, each with a specific focus. Our team was on-site to document this pivotal moment in VENT D'HIVER's journey, capturing the energy and excitement as the brand made its mark in the heart of New York City.
The first video introduces VENT D'HIVER's brand essence, featuring a looping animation of the logo that captures the brand’s spirit. The second video greets New York with "Hello New York" paired with an animated logo and studio-shot images of models. This video emphasizes the brand’s core messages: "Locally Crafted," "Made in Canada," and "Available Now."
The final video highlights VENT D'HIVER's core value, "Mindset Blinded by Music," showcasing scenes from the brand’s main promotional video. This piece illustrates the brand's deep connection to music and how it influences their creative direction.
Below, you’ll find a medley from this incredible day, illustrating the significant leap forward in VENT D'HIVER’s digital growth.
Services Included:
Client's Feedback:
"MISSION BAY I Digital Agency did a great job understanding our objectives and deployed their unique artistic vision of luxury to help us develop our dream project with efficiency and adaptability."
– Christophe Chollet, CEO and main investor, VENT D'HIVER